Collins Dietrich Construction Management Team wanted a straightforward, conservative logo that impressed upon their audience their professionalism and dependability. It’s modern and ties in with classic imagery of construction and planning. The font, Gotham, is largely geometric and uncomplicated. The blue is fairly common throughout the imagery in the industry and ties in with the blueprint texture while also signifying the conservatism and stability that’s fairly typical of logos across the field. The folding on the edges of the letters implies that CD *is* the plan, not just the people who make it.